NOTE: This is PART TWO of the series. Be sure to also listen to How to Start a Podcast that Doesn't Fail (Part 1)
How to Make a Podcast that's fail proof
When you think about launching your own podcast, the first question usually revolves around the equipment. "What kind of mic should I use?" or "How do I record the show on my computer."
These are important questions that need to be answered, but these are not the issues that cause over 70% of podcasts to fail within their first year. It's never about the equipment.
Why Do Podcasts Fail?
There are a quite a few reasons a podcast, or really any business or venture fails and it almost never has to do with the external things (equipment, marketing, promotion, etc.).
Even when it appears on the surface to be something external, there is almost always an internal block that keeps someone from achieving success.
Over 70% of podcasts fail in the first year. It wasn't because they bought the wrong microphone.
The real reason for failure
One of the topics we cover in this podcast is having the ability to focus ruthlessly. Being distracted by shiny new opportunities is obviously going to keep you from finishing the opportunity you've already started, so why do we all get distracted? Why can't we focus ruthlessly?
You can tell yourself repeatedly and with very clear logic that you need to stay focused, follow-through, and finish what you've started but still struggle with distractions. Why? Because there are internal emotional issues at play that you'll never beat with logic. You have to overcome these by addressing the illogical emotion. That's what we discuss in this episode as well as in part one.
Emotions will always beat out logic
Do you ever notice it's much easier to get up early on a Saturday if you're going fishing or something else you absolutely love?
Logically you realize it's the weekend and you can catch up on your sleep, but emotionally you love fishing and all the logic in the world isn't going to stop you from having that experience. Emotions always win.
Why is it easier to get up early to go fishing but next to impossible to do the same thing on Monday morning?
What You'll Hear in This Episode
In How to Start a Podcast that Doesn't Fail (Part 1) we went over:
- Finding Your Clean "Why"
- Being Your Authentic Self
- Having the Confidence to Collaborate
- Overcoming Procrastination
- Ending the Comparison Game
Today we build on that list with the 5 other primary causes of fail for someone starting a podcast or any other venture. So let's jump in.
NOTE: I've included the timestamp where each section begins in the show. Use the player at the top of the page to listen and scroll to exactly what you want to hear.
Master the Ability to Focus Ruthlessly
Any successful person regardless of the field in which they work will tell you focus is critical to success. Distractions will always put a stop to what you're trying to achieve. Learn how to overcome your ADHD and the mental overwhelm that all of us can experience when chasing a big goal. There are tools you can use as well as internal hurdles you can eliminate, giving you the power to focus ruthlessly.
Conquer Every Single False Belief
If you don't believe you're capable or deserving of success, you almost always will fall short of it. False beliefs or what some call "Imposter Syndrome" can stop you before you've even started. Many try using rational thoughts but these are never going to beat the emotions attached to your false beliefs. There is a way to forever eliminate false beliefs through "Memory Reconsolidation."
Finally Overcome Indecision
Making a wise decision is smart, but putting off any decision because you're afraid it's going to be the wrong one is what stops most of us. Again, even though it seems like it, this isn't an issue of logical or sound reasoning, it's an issue of fear and shame. We don't want to make the wrong decision so we put off making any decision and that brings on failure.
The Secret to Effortless Consistency
There are neurochemical changes which you can put into place that take you from struggling to be consistent to effortlessly riding a wave of consistency. When you understand the things that are intrinsically rewarding, you'll know exactly where to put your effort and where to outsource. This is a vital issue when it comes to growing your podcast. Don't overlook it.
Setting Challenging & Attainable Expectations
There's a very important balance you need to create for your expectations to be empowering and not debilitating. It's called The Flow Channel or Challenge to Skills Ratio. If your not challenging yourself enough, you'll quickly lose interest. If you've set up too big of a challenge, you'll quickly give up. We go over that sweet spot where your expectations fuel your effort.
It's Never an Equipment Issue
We can't stress this enough, there's nobody I know of who launched a podcast and had it fail who said "If only I had used the Shure SM-7b microphone instead of the Heil PR-40." That's never the reason someone's podcast fails.
We've giving you a great overview of each issue. If you really want to go deeper and conquer these hurdles for good, take a look at our 10 Day Challenge: how to start a podcast that doesn't fail where you'll have video training on each issue as well as a community of support to get personalized help with any area where you're struggling.