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KEY 013: A New Perspective on Attention Deficit Disorder (ADD)

One of the major challenges entrepreneurs, business owners, and other high achievers have is maintaining focus on their primary goals. Numerous tasks and activities call out for attention. How does one maintain the necessary attention on what matters most?

For some, achieving this objective is more difficult due to pre-existing attention deficits. A standard intervention is stimulant medication. However, the mental health community’s is often more interested in suppressing symptoms, rather than resolving their origins. Nowhere is this more evident than in the treatment of ADD and ADHD. 

A profile of symptoms is identified, and then a diagnosis is selected based on that criteria. However, research has failed to show this approach has benefited treatment effectiveness. There are numerous causes to difficulties in maintaining attention. After working with thousands of clients, I would say 80 – 90% of what is diagnosed as ADD is actually a form of anxiety. 

Taking stimulant medication can still provide a short-term improvement of focus, but this usually dissipates over time. Tolerance takes place as well requiring an increased dosage to obtain the same results. 

I have seen individuals use medication and illicit drugs to attain hyper focus and work insane hours only to eventually come crashing to the ground. This then results in an inability to work for extended periods of time to recover from the abuse the person put their body through attempting to gain a competitive advantage. Not exactly what I would call ‘working smart’. 

The solution is to fully identify and address the specific causes of the attention problems in an individualized manner. Fear, shame, and unprocessed emotional trauma are some of the major contributors leading to anxiety and challenges in maintaining attention. 

Getting to the root takes longer but lasts longer. You will never sustain long-term success by taking shortcuts and building a shaking foundation. Maintain a laser-like focus on your dreams and goals is challenging enough without additional attention difficulties. To overcome this problem, obtain assistance resolving the core issues associated to your attention deficits. 


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What is The Key?

The KEY to better relationships, improved finances, and achieving peak performance isn't somewhere "out there" in another book, seminar, or training program, it already exists within you. You don't have to go find it, you just have to unlock it... and that's what show you how to do on The Key Podcast.

Paul desmond adams

Personal development coach

purpose | goals | career | relationships | Wellness

Paul is a super high achiever trapped in a misfits body. He's dreamed of and worked towards the highest levels of success, but held back by disorganization, distraction, and procrastination. He's always known what to do but hasn't been able to do what he knows... and it wasn't his fault. 

John hawkins jr, M.S., L.M.H.C.

Licensed PSYCHOTHERAPIST

peak performance strategist

John is a licensed psychotherapist who has helped thousands of people deal with past trauma, addiction, and broken relationships. After years of helping people breakthrough their internal blocks to success, he now realizes most us KNOW what to do, we just don't DO what we know... and it's typically not our fault. 

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